Nederlanders kiezen steeds vaker voor luxe (zonne)brillen

Eyewear has developed from necessary vision tool to important fashion accessory. Last Monday we celebrated this amazing evolution at the NanaWoody&John Night at the Club in the trendy Harbour Club at Amsterdam.

About 180 of the best opticians and representatives of the best eyewear brands enjoyed an amazing dinner which started with a small light show.

Zeiss Vision was honoured with an Award for their amazing Convention earlier this year at Berlin and Calvin Klein got another one for a major online eyewear campaign reaching more than 4 million people.

Dutch HIPHOP legend and eyewear collectioneur Brainpower was honoured as the Spectacle Wearer of the Year and we announced a collaboration with Orange Babies which slogan is ‘creative in beating HIV’. We will support them in buying a new mobile clinic for their work in South Africa.

At Meta Connect, Mark Zuckerberg recently launched all the news that the tech giant has in store for us. In addition to various other things, the Quest 3 and the new generation of Ray-Ban Stories received a lot of attention.

With the first you turn your environment into a virtual world. The new Ray-Ban Stories have been improved in every way. A much better camera, better audio, a battery that lasts longer, a choice of more styles in more colors and, last but not least, a direct connection to Meta AI. The question is of course whether we should be happy with all those technical gadgets full of algorithms and information that you could otherwise find out yourself. For tech enthusiasts this is of course a blessing, for others like me it is a complete disaster. Soon your smartwatch or smartglasses will ensure that you never have to discover anything yourself again because the AI technology already fills in everything for you. Imagine you are going to Paris or New York for the first time.

Instead of going on an adventure and discovering the city yourself, your smart glasses will tell you, solicited or unsolicited, just about everything you can think of. Not only information about buildings or museums, for example, but also reviews of restaurants or shops. We are increasingly becoming herd animals who are more and more guided by what Mark Zuckerberg and associates think we should do. Mankind simply becomes the dumbest species ever, completely (dis)informed by what others have already thought up and invented. I'm not looking forward to it, but others might think it's fantastic. We will see. The first version of the Ray-Ban Stories was never for sale here and this second generation is currently only available in the United States.

Gucci has a new designer and took a completely new course with the show in Milan. Alessandro Michele's opulent spectacles had made way for a sober classic show in which the models mainly showed chic designs with many references to the brand's rich archives

The designs were beautiful and, according to the experts, very skillfully made, the decorations consisted mainly of glitter and the colors were always stylishly combined into a harmonious whole that never shocked or caused big oohs and aahs. Of course, we also pay particular attention to the glasses. Frames were not shown anyway and far fewer models than before wore sunglasses and always the same, chic model. In short, Gucci opts for a completely new style and a striking trend break that we will undoubtedly also see in the (sun)glasses collections.

Amazon calls it 'Alexa-powered smart glasses' and means a series of frames and sunglasses that allow you to easily control Alexa. These (sun)glasses already existed but have now been improved with new functions.

The designs are more stylish and by adding two designs from the popular eyewear brand Carrera, Amazon shows what is possible now and in the future. With your ECHO (sun) glasses on, you can give Alexa commands anytime and anywhere, ask questions, listen to music, turn the lights on or off and much more. Read the whole story on the Amazon website and you'll be up to date again!

What better place than a beachclub with a pool to show the new sunglasses from a range of the best eyewear brands. We had a blast and hope you enjoy the vibe and get inspired to choose your new sunglasses for this Summer....

Don't forget to follow us on Instagram for more pictures of the catwalk and behind the scenes!