De geschiedenis en de toekomst van de slimme bril

Time for a celebration this week at Max Voor Ogen in Schagen. It’s been exactly five years since Marc and Nancy Brienesse took over the store from Max and Marijke. It marked the beginning of a beautiful adventure…

Marc and Nancy had a vision of what Max Voor Ogen should be and they used these past five years to make that vision a reality together with their team. The store is now unique in its kind in the Schagen area. Something Marc and Nancy are rightly proud of and that makes them enjoy going to work every day. You only have to look at their beautiful selection of brands to understand why. Amongst the selection we see for instance Cazal and Linda Farrow, but also Res/Rei, Lunor, and Etnia Barcelona.

Nancy is an optometrist with many years of experience. So you can be certain that at Max Voor Ogen you will not only find the frame that suits you best, but that your eyes will receive all the care they need and deserve.

Congratulations Marc and Nancy and on to the next five years!

An exciting collaboration was announced this week: Web Eyewear is becoming the official partner of the Alfa Romeo F1 Team ORLEN. Web's logo will be on the team's cars, helmets, and suits, and later in the year a special collection will be released...

When two Italian brands like Alfa Romeo and Web Eyewear join forces, we can only be excited for what is to come. Italians are known for their elegance and impeccable style, so this partnership makes us eager to see what they come up with together. Unfortunately, we have to wait until later this year to get our hands on the collection of sunglasses and optical glasses. So, for now we will have to make do with some nice pictures of the team’s drivers Valtteri Bottas en Guanyu Zhou wearing their Web sunglasses. We’ll keep you posted!

Nana Woody & John is your one-stop-shop for the coolest eyewear brands and the best opticians out there. Why are they the best? Because of their expertise, of course, but also because they know how to make shopping for eyewear a whole new experience...

Take for instance Van der Ham Optometrists in Oud-Beijerland. A few weeks ago, they gave their store a little make-over. A green one, to be exact. In order to make people aware of their collaboration with Earth Today, Van der Ham transformed the store into a little urban jungle. Now, no one can miss that when you buy a frame here, 10m2 of nature will be protected in a sustainable manner in your name.

With #aclearvisionofnature, Van der Ham joins forces with Earth Today because only when you have clear vision, you can see what nature truly has to offer. Earth Today is a global initiative to accelerate the protection of nature by making people aware of the need to protect nature and by offering them the chance to help protect it by donating money. In return, you will receive a unique digital proof of protection, registered to your name.

For us, this is the perfect example of a store that does more than ‘simply selling frames’ and we love it!

If there was ever a group of people who need to think about giving their eyes some love and care, it’s gamers. They spend hours and hours looking at screens, which is not only tiresome for the eyes but in the long run can also be damaging...

Being a gamer is no longer just a time-consuming hobby for teenage boys, it became an actual profession with gamers competing in games like FIFA on a worldwide scale. These online competitions are watched live on the internet by millions of people. The players that participate in these competitions tend to have serious fanbases that they reach directly through their social channels.

To become a professional e-sporter, you need to practice of course. Spending all those hours looking at a screen can wear your eyes out though. This is where glasses come into the story. More and more e-sporters are now seen wearing glasses while playing. By wearing glasses with special lenses, they give their eyes the proper care they need. These lenses help eyes to relax and give a comfortable and razor-sharp view, while at the same time protecting them from blue light.

SEIKO Vision recognizes the influence these players have. They were already working with Aristote Ndunu who plays online for Sparta Rotterdam. And now they introduce Thomas de Zeeuw (he also plays for Sparta just like Ndunu) and Eldridge O’Neill who is part of both the Manchester United and E_Oranje team as their new brand ambassadors.

With these ambassadors, SEIKO Vision is working hard to make people more aware of the need to take care of their eyes in this world where screens are more and more becoming an important part of our lives. Because you don’t have to be a professional gamer to benefit from these special lenses. Even if you are working behind a computer like a lot of people do or are on your smartphone a lot, it is wise to think about eye care and eye comfort.

Sports eyewear brand Bollé is partnering with pro cyclists to help them enhance their performance during this year’s Tour de France. Of course, Bollé’s range of sunglasses and lenses can also help you protect your eyes while working out outside...

Bollé is not a new player in the world of pro cycling. Their first pair of sports sunglasses, the Nylon Grand Sport, dates back to 1958 and was a pair of cycling glasses with which Bollé equipped cyclists during the Tour de France. During this year’s Tour de France, Bollé cyclists will introduce the new Volt+-lens, the first lens ever to be made with the use of artificial intelligence.

Normal high contrast lenses will usually enhance one particular color, while more or less diminishing all other colors. Volt+ is different. It enhances all colors the same, giving you a new experience of color and contrast. Bollé cyclist Jakob Fuglsang from the Astana team, will be wearing the Volt+-lens during the 2021 Tour de France: ‘The Volt+-lens helps me see the road more clearly, detect wet and moist spots better and distinguish different textures of asphalt confidently. It enhances my safety on the bike.' The Volt+-lens will be available in 4 variants for all Bollé frames on the market.

Besides introducing this new lens, Bollé also partnered with the B&B Hotels team and is providing them with sunglasses and some even with safety helmets. The team members will be wearing the Chronoshield and Lightshifter frames, inspired by famous Bollé sport sunglasses from the 1980s. These sunglasses have vents to prevent the buildup of fog and special Thermogrip inserts on the arms and nose so that even during intense activity the glasses will stay in place. Special Phantom lenses adapt to changing light conditions and enhance color contrasts.

You don’t have to be a pro cycler to benefit from the Bollé technologies. They offer a multitude of frames and lenses for athletes from all levels and outdoor disciplines.