Vogue tips Victoria Beckham as the most popular brand of 2024
It's still early in the year and they don't have a crystal ball at Vogue either, but the fashion magazine still dares to make a prediction.
It bases this largely on the Lyst Index, which keeps track of how often a brand or item from a brand is googled. Victoria Beckham has been doing remarkably well in this regard lately. This is partly due to the extremely popular Netflix documentary about the Beckhams and the humorous way in which she responded with the popular 'My Dad had a Rolls Royce' t-shirt. More serious is her Frame Buckle belt with the beautifully styled logo, which ended up at number 2 of the most searched for products after the Margaux bag from The Row. In short, Victoria Beckham is not the largest fashion brand in the world, but it is very popular at the moment. And the designers cleverly include that beautiful 'buckle' of the belt in the sunglasses collection that is now in stores. Click here for a store near you!
